TIMES To Help Fundraising For New Tower Lights

By JOHN M. DERBY
May 10, 2018

There are few things in Merced which are as historically important as the illuminated letters of the city’s name and other neon lights at the top of the Merced Theatre tower.

The tower has been a local landmark since the building was completed in 1932.

This is why, effective immediately, the Merced County Times will dedicate 10 percent of the proceeds from all new subscriptions for the next year to help the Theatre Association finance a new restoration effort.

The cost has been estimated at $40,000, but as in most bids, there needs to be some room for additional charges. The Merced Theatre Foundation Board approved replacing all the neon lighting with LED lighting which is much cheaper.

The Theatre Foundation spearheaded the drive last weekend by contributing the proceeds from the Tacos and Tequila Gala held at Dr. Art Kamagar’s house to go toward the Merced Sign project.

The Times has set a goal of raising at least $1,000. It will mean that the Merced community will have to step up to the plate and donate the rest of the money needed.

It is not that the County Times has any money to spare.

President Trump’s plan to charge tariffs on all newsprint imported from Canada will add to the cost of producing and distributing our local community newspaper.

Those people who pick up the County Times from any of the free 42 drops, may want to have the newspaper conveniently delivered by mail for only $39 a year. (Call 358-5311 to subscribe).

Millenials don’t need to frete … The County Times is free to anyone who wishes to read the whole newspaper online in a digital replica format (Go to: countytimesonline.com).

Our readership has had a steady increase because people are more interested in their own local community news, then what is going on in Washington and Sacramento. That is not to say there is no place for that kind of news. What we like to point out is the fact that the Merced County Times, and other community newspapers published by Mid Valley Publications, are dedicated to the “Power of Positive Press.”

If readers want to start their day with positive news of their community, then they can rest assured that the County Times will be jam-packed with news and pictures of what local people are doing. If Realtors want to send a copy of a paper to a prospective client who is looking for a home in Merced County, then the County Times is the newspaper they can send without fear of scaring their client to moving somewhere else.

Not only does the County Times support the local Merced Theatre Foundation on its work, but it is a big supporter of Playhouse Merced, and local organizations like Merced Soroptimist International, Rotary, Kiwanis, Lions, the Hispanic Chamber and the Greater Merced Chamber.

All of these and more are in the weekly package provided specially for our readers.

Help us make the Merced Theatre Sign Project a success.


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