If You Like Our Newspaper,
Let Someone Special Know
July 7, 2016
weekend, while working on a story for the new restaurant
which opened in what was once the Eagle’s Nest near
Childs and Highway 99, we had one step out the front door
when a lady rushed up to us and said: “I just wanted
to let you know how much I love your paper.”
Then she took another 10 minutes telling us what a great
job of local news coverage we are doing.
We thanked her and as we went outside, our step got a lot
lighter and the pride in the product made us glow.
We tried to explain to the woman that this paper wasn’t
a one-man show, and took the talent of 20 people working
all week to produce.
Each week it gets more challenging to cover the local news
as more and more events take place. With President Obama
and his family visiting Yosemite recently, our news staff
was stretched to its limits. We had three photographers
working overtime to cover the president and they produced
some excellent photographic coverage. Meanwhile, other members
of the staff were starting to cover the Hilmar Dairy Festival
and the Atwater July 4th parade and crafts and food faire.
News coverage is non stop, and it is not an easy task as
this county is stretched out. The coverage is night and
day, and includes installation dinners and street faires.
While we only publish once a week, we have five different
editions which go to press three days a week.
Once the printing is done, it is time to clean up the press
and start all over again.
Ours is the last newspaper printing press in Merced County
when once there were six.
Now, not even the daily newspaper is printed locally. This
gives us a distinct advantage because when we say “Hot
off the press,” we mean it.
Our 20 employees, both full and part time, are not overpaid
but they choose to stay with the newspaper because they
believe in the mission, THE POWER OF POSITIVE PRESS.
We are told regularly that it can’t be done.
“People want the bad news” we hear so often.
No, people want all the news, especially local news, and
when bad news dominates the front page, and the television,
we get the impression that there is nothing but bad news,
and the world is going to hell.
For every bad news story, there are 10 good news stories,
and many of them never get reported.
If there is a crime in the news media, it is that so many
great stories go untold.
We send our reporters out to find the “good news”
Everyday good people are doing good things, and they need
to be recorded, and with pictures if possible.
For our newspaper, the good people are generally the news
makers, week in and week out. And as long as we have the
support of the community, than we will keep on running the
And a special thanks goes to the people like that one lady
who stopped us at the front door of the restaurant. She
made our day, and we will pass that good feeling onto the
rest of the newspaper crew.
There is one thing that readers can do to help us in our
community efforts, and that is say “Thank You”
to any business which advertises in our paper. They provide
the income to keep our press going. Thank them!
We purchase ink and paper — which we recycle at our
printing facility. The rest is a great staff of employees
who want nothing more than to make you readers happy with
your local newspaper.
Thanks again for all that local support.
We have had 52 years of it, and like the Energizer Bunny,
we keep going.